All in or
nothing

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  Users' deposits
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  Options notional
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  Unique users
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  Raised as CEO

After the exit deal with Berachain, made possible by the innovative primitives and UX/UI introduced in the first version of Smilee Finance, I stepped in as interim CEO. I raised $225,000, led a team of six, and shipped multiple financial products. Our vision was to build an all in one DeFi suite on Berachain, attracting $31.5M in user deposits through a disruptive marketing strategy I led.

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  Copies sold
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  Average rating
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  Languages
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  Awards

IGN described it as “a work of art with great authorial value.” After raising $200,000, I led a team of eight people across art, music, animation, and coding for almost 2 years. As Art Director and Game Designer, I defined the game's vision, narrative, worldbuilding and visual identity, delivering a 7 hours action-adventure released on PC, Nintendo and PlayStation 4/5.

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  Attendees
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  Speakers
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  Sponsors
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  Editions

Sole Creative and Art Director across four consecutive editions of Italy's leading crypto conference. From the founding edition at Palazzo delle Stelline to one of Europe's most relevant Web3 gatherings (now Milan Blockchain Week), I shaped every visual touchpoint, including brand identity, wayfinding, spatial design, lightning and venue scouting.

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  Brand identities
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  Physical artifacts
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  Awards
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  User interfaces

Early in my career, I contributed to the development of visual identities for renowned brands and institutions, including A.C. Milan and Treccani. My work focused on building cohesive visual systems and producing a wide range of assets across both digital and physical touchpoints, ensuring consistency and recognition at every stage of the user experience.

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  Visitors across worlds
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  Playful metaverses
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  In-store phygital experiences
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  Impressions on Spatial

While VR, XR, and metaverses were being celebrated as the future of engagement, I saw a recurring problem: they were rarely fun. From a phygital lottery for Confindustria to a Windows 98 inspired maze for Smilee Finance, my goal was always the same: create immersive experiences people genuinely wanted to explore, not experiences simply built to follow a digital trend.